Speakeasy

Something to keep in mind (copied from something Cara found - to be attributed later):

In his classic book, Naked Lunch, William Burroughs described heroin as the ultimate product. Why? Because people would crawl through the sewers and beg to buy it. In the non-drug world, there are very few products that can be classified as having heroin's appeal.

How many web sites have heroin content?
Heroin Content's characteristics vary by type of site -- but you'll know it when you see it! One global characteristic, though, is frequently updated content. The best way to get people to come back to your site again and again is by having content they need, and then updating this content on a regular basis.

How do you create Heroin Content? The answer is, it depends on the likes and dislikes of your audience. Remember, it's what your audience wants that counts. What I consider Heroin Content is somebody else's Quinine Content.

Here are some thoughts about web content.
* Does your content solve your customers' problems or does it create problems?

* Does your content match your audience's expectations?

* Have you determined the purpose of your site?

* Do you know your target audience?

* Ask yourself: "What content do I have that would cause anybody in their right mind to visit my site a second, third, or fourth time?" -- This is extremely important. You might con (seduce) someone to visit your site once, but why would they want If you can't answer this question, you really shouldn't have a Web site.

* Is the content technically correct?

* Does your customer need to know the content you're presenting?

* Is the content current and updated frequently?

* Can people find the content they're looking for?

* Does my site have Heroin Content?
The best content is the content people want to see over and over and over again.

I just got through reading that Bill Gates wants to start a blog. Why would anyone in their right mind want to read it? Do you think it will contain Heroin Content? As Seth Godin points out, blogs only work when they meet four of the following five conditions:
1. Candor
2. Urgency
3. Timeliness
4. Pithiness
5. Controversy



http://www.useit.com/alertbox/9605.html
http://www.webpagesthatsuck.com/biggest-web-design-mistakes-in-2004.html

# posted by Katie @ 3:54 PM