Tuesday, February 01, 2005
Things to consider
Things we need to consider with our site, according to Dean Singleton in a 2002 speech:
The importance of outstanding customer service
* Matching content with market
* Getting the right emphasis on local news
* Making the product easy to use
* Driving readership with advertising
* Branding
* Promoting content
* And building a culture within the paper that believes in these imperatives and is open to making the changes needed to put them to work.
The importance of outstanding customer service
* Matching content with market
* Getting the right emphasis on local news
* Making the product easy to use
* Driving readership with advertising
* Branding
* Promoting content
* And building a culture within the paper that believes in these imperatives and is open to making the changes needed to put them to work.
